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Campaigns are not undertaken just to raise money.

The Campaign 

for Alma Mater

The Centennial Campaign

Ensuring Our Future Campaign

Empowering Excellence


capital campaign fundraising

Properly designed and planned, a campaign will engage a broad base of new donors, build stronger ties to existing donors, and most importantly, elevate your institution's fundraising performance to enable the success of future campaigns.

By sustaining the momentum of each successful campaign, institutions are able to realize greater fundraising performance. 

Effective campaign planning requires this kind of long-term perspective. Too often, campaigns focus only on meeting immediate needs and priorities. We can help you design and execute a campaign plan that addresses short-term goals while also creating a stronger culture of philanthropy that leads to greater fundraising performance in the years and decades to come.

Our services in this area include:

  • Internal Campaign Readiness Assessments

  • Developing and Testing Your Campaign Case for Support

  • Setting Dollar Goals (Overall and Unit Goals)

  • Pre-Campaign Clinics for Faculty & Staff

  • Identifying and Orienting Campaign Volunteers

  • Campaign Theme, Branding & Identity

  • Regional, National and Global Campaign Strategies

  • Creating a Campaign Communications Plan

  • Designing Impactful Campaign Stewardship

  • Post-Campaign Review & Assessment

Additional Campaign Resources

Our Founding Partner, Dr. Aaron Conley, has not only planned and led successful campaigns, he is also a noted teacher and author. He has taught the campaigns course for The Fund Raising School at Indiana University for over a decade and spoke recently about campaigns on the school's podcast.  He has also authored a chapter on campaigns in the fourth and fifth editions of Achieving Excellence in Fundraising and included a chapter on campaigns in the award-winning book he co-authored for deans and faculty.

Chapter 35

Campaign Essentials

2022, pp. 405-417

Chapter 19

Capital Campaigns

2016, pp. 243-258

Chapter 12


2021, pp. 177-193

Click the image to purchase and download this chapter from the publisher's website.

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