CAMPAIGN PLANNING & COUNSEL
Campaigns are not undertaken just to raise money.
for Alma Mater
The Centennial Campaign
Ensuring Our Future Campaign
Properly designed and planned, a campaign will engage a broad base of new donors, build stronger ties to existing donors, and most importantly, elevate your institution's fundraising performance to enable the success of future campaigns.
By sustaining the momentum of each successful campaign, institutions are able to realize greater fundraising performance.
Effective campaign planning requires this kind of long-term perspective. Too often, campaigns focus only on meeting immediate needs and priorities. We can help you design and execute a campaign plan that addresses short-term goals while also creating a stronger culture of philanthropy that leads to greater fundraising performance in the years and decades to come.
Our services in this area include:
Internal Campaign Readiness Assessments
Developing and Testing Your Campaign Case for Support
Setting Dollar Goals (Overall and Unit Goals)
Pre-Campaign Clinics for Faculty & Staff
Identifying and Orienting Campaign Volunteers
Campaign Theme, Branding & Identity
Regional, National and Global Campaign Strategies
Creating a Campaign Communications Plan
Designing Impactful Campaign Stewardship
Post-Campaign Review & Assessment
Additional Campaign Resources
Our Founding Partner, Dr. Aaron Conley, has not only planned and led successful campaigns, he is also a noted teacher and author. He has taught the campaigns course for The Fund Raising School at Indiana University for over a decade and spoke recently about campaigns on the school's podcast. He has also authored a chapter on campaigns in the fourth and fifth editions of Achieving Excellence in Fundraising and included a chapter on campaigns in the award-winning book he co-authored for deans and faculty.
2022, pp. 405-417
2016, pp. 243-258
2021, pp. 177-193
Click the image to purchase and download this chapter from the publisher's website.