TEACHING & COACHING
Our approach to improving fundraising is different because we don’t believe in a “training model.” Training is great for explaining linear processes where you follow specific steps to achieve a specific outcome. The process of raising major gifts from high net worth individuals is not linear, and you cannot simply follow a sequence of explicitly defined steps to "making the ask."
Our programs are built around a common core of understanding how high net worth individuals think about philanthropy. We use extensive academic research findings on motives for giving and apply this knowledge to case studies of real gifts our partners have personally cultivated, solicited and closed. These include naming gifts for schools and colleges, gifts to fund the construction or renovation of buildings, and visionary gifts to establish new academic research centers or cross-disciplinary initiatives.
For advancement teams, we offer a signature four-course program that can be delivered in two different formats. Designed for major gift fundraisers, this program can also benefit annual giving, communications, donor relations, prospect research and alumni relations staff.
Full participation in this program is applicable for 12 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.
Our program for academic leaders is designed for presidents and provosts, as well as deans, department chairs, center directors and other academicians involved in fundraising.
Suitable for governing boards or advisory boards, this program helps your volunteer leaders gain a better understanding of organized fundraising in a complex academic setting.